Why don't Chuggers approach over 40 years olds? This was a question I tweeted this morning linking to an astonishing answer from Madame Curie Charity supremo. I had a sound reason to ask the question but the answering tweets below disagree.
The Sunday Telegraph said this morning:
'Our investigation showed how members of the public were lied to in order to get them to stop and were never told how much fundraisers were being paid to work on behalf of a charity - in this case Marie Curie - as they are obliged to do under charity law.
Marie Curie said it had launched its own investigation into Tag. The charity said it had never previously worked with tag and the company was running a pilot project on a new way to attract long-term donors through the use of text message donations.
But it has emerged that Marie Curie’s chief executive Thomas Hughes-Hallett appeared to pour scorn on 'chuggers’ in comments to a Commons select committee last year.
In his remarks, Mr Hughes-Hallett seemed to suggest that young people who set up direct debits after being stopped in the street were “foolish” and that his charity’s trustees believed the practice to be “disgraceful”.
Asked by the Labour MP Paul Flynn MP why chuggers do not approach people over 40, Mr Hughes-Hallett replied: “I think that they [the over 40s] take the view - this is with absolutely no disrespect to the point you’ve made, which is exactly the one that my trustees make to me all the time - that this is a disgraceful form of fundraising. Actually, I have to tell you, that financially it is almost the most efficient in terms the funds that can be raised.”
Mr Flynn then asked: “So it is only the foolish under-40s?” Mr Hughes-Hallett then replied: “Only the foolish under-40s fall for it.”
In a subsequent statement, Mr Hughes-Hallett told The Sunday Telegraph:
“Many of the UK’s largest charities use face-to-face fundraising and it can be extremely effective when it is done well and sensitively by an experienced agency."
Few agree that chuggers are ageist.
I'm 60 and often approached by chuggers. Youthful looks? Er...
Well, I'm 57 and get approached every time. All my charity giving now with http://www.kitchentablecharities.org/
I must be wearing better than I thought, then. They pounce on me all the time! http://telegraph.co.uk/news/uknews/la …
they always seem to approach me - should I be flattered? They all get the same response, mind
that's either untrue, or I look you g for my age. I'm always getting stopped.